One Thing Most People Don't Realize About Freelancing

If you ask most people what the number-one job requirement of a freelance writer would be, it would probably come down to something like “a way with words.”

It’s the same for freelance graphic designers, photographers, or any other type of self-employed professional. Common sense says that you have to be good at what you do to make any money doing it. While that’s certainly true, it’s also a little bit misleading.

Here is why: Although it’s necessary to be good at your work to be successful in freelancing, it isn’t nearly enough. In fact, there are a lot of other things that are even more important.

If you doubt that this is the case, consider just a few of the skills and talents that a successful freelancer has to have:

Good marketing instincts. Successful self-employed professionals often spend a third or more of their time marketing and finding new projects. Without a strong sales perspective, even the most talented freelancer will soon find him- or herself facing a lot of open schedules and empty bank accounts.

Effective time-management habits. Freelancing requires that you wear a lot of different hats, and take on a lot of different roles. To keep on top of everything, you need to be organized, efficient, and have strong priorities. In other words, be an effective manager of your own time and schedule.

Strong customer service skills. Even the best clients occasionally have bizarre problems or requests. Part of your success as a freelancer is built on your ability to deal with these issues quickly and tactfully.

Ruthless financial philosophies. If there’s one thing that most freelancers have in common, it’s an uncertain cash flow. That financial uncertainty can bring some unique challenges, and managing bank accounts, invoices, and other monetary details can be the skill that makes or breaks your freelance business.

Creative management techniques. Most people think of freelance professionals as working alone, and we often do. But, there are assistants, vendors, colleagues, and other people to manage along the way. The minute you take your eye off of them, they can hurt your business without you even noticing.

. . . And so much more. That’s one of the reasons that I like to tell new and prospective freelancers that it’s not a job, but a lifestyle. Being great at what you do is a good start, but it isn’t enough to guarantee that you will be able to make a full-time income, much less be successful, in whatever way you define success.

Is freelancing right for you? It certainly takes a lot of talent and hard work, but often in more areas than most people think.